Retail Sales Training

Approach, Qualify, Question
& Close In The Right Way

Make An Enquiry

Retail Sales Training

Approach, Qualify, Question
& Close In The Right Way

Make An Enquiry
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We offer a number of different Retail Sales Training options that include:

  • Courses and programmes for your retail shop floor staff so they can improve their sales and service skills.
  • Training for your store managers so they can turn their outlet into a high performing profit centre.
  • Train the trainer programmes for your store managers so they can train and coach their teams at scale.

Our Retail Sales Training will provide your people with the very latest thinking in retail selling. We have delivered training for the likes of Waitrose, Porcelanosa, Blue Banana, Tie Rack, Charles Tyrwhitt and Starbucks and many other retail outlets both large and small.

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Delivery Options

In-House Workshop
Live webinar
LIVE Webinar
Live webinar
Blended Solution

A Selection Of Our
Retail Clients

hardrock cafe logo
tmlewin logo
john lewis logo
taylor w logo
starbucks logo
burberry logo
schuc logo

Indicative Content

Example Content For A Retail Sales Training Course

The Approach & Greeting

  • The world according to a potential customer – what’s going through their head as they enter your store?
  • What’s going through your head as you see them enter the store?
  • Acknowledging customers you cannot assist immediately

Approaching Retail Customers:

  • The “I know exactly what I want” customer
  • The “I wonder if you can help me?” customer
  • The browsing customer
  • Overcoming “I’m just looking” before it even occurs!
  • Using THREE types of Greetings

The Qualification

Your Recommendations

  • Matching their needs and wants with your product set
  • Establishing trust
  • Building the value in your products and services
  • Emotion v Logic – understanding the two to help you close the sale
  • Covering FEATURES and BENEFITS
  • How to involve the customer during your interaction
Handling Objections

  • Specific phrases to use to respond to:
    • “I’ll think about”
    • “It costs too much”
    • “Can you do me a deal”
    • “I’ll have to ask my wife/husband”
    • “I’m just looking” (if it comes up!)
    • “XYZ product can do this for me”
    • “It’s cheaper on the internet”
  • Isolating the customer’s true objection
  • Anticipating objections so they do not surface in the first place

Closing The Sale

  • Recognising buying signals
  • When and how to ask for the business

Generating Additional Sales & Margin From The Transaction

  • How to identify additional opportunities
  • Add-on sales
  • Up-selling techniques
  • Cross-selling your products

Workshop Summary

  • Key learning points
  • What are you going to do more of, less of, start doing and stop doing?
  • Creating your own unique actions to implement following this session

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

FAQs On Our Retail Sales Training Solutions

Learn More About Our Retail Sales Training Courses With Some Of Our Popular And Relevant Blogs

FREE Sales Skills Training Needs Analysis

If you want to learn what selling skills you need to improve then please take our 64 question training needs analysis – SalesDNA Skills Audit.

You will be asked questions about your sales technique, your products and services knowledge, the sales process, your sales strategy, how you prospect and everything else that makes up an effective sales professional.

You’ll receive a personalised 19-page report with some recommendations on what you need to improve.

Over 10,000 sales professionals from all over world have benefited from the output of the report and are now having better sales conversations and are closing more business because of it.

The analysis is free. Please click below to begin the test.

Sales Skills Test

Sales person on a laptop taking an online sales course

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

Learn what our credentials
are for in-house
sales training and
understand the process

In House Training

In-House Examples


Topic & Content Ideas
For Your Course

Have You Got Any Training Requirements or Questions?

Our L&D and Training Team are here waiting to help you.

Please call us on 0333 320 2883 or click below.

Make An Enquiry