retail sales training courses

Retail Sales
Training Course

Retail Sales Training

Approach, qualify, question, recommend & close
in the RIGHT WAY to maximise your retail sales

Highly Engaging Retail Sales Training Courses

We offer a number of different Retail Sales Training options that include:

  • Courses and programmes for your retail shop floor staff so they can improve their sales and service skills.
  • Training for your store managers so they can turn their outlet into a high performing profit centre.
  • Train the trainer programmes for your store managers so they can train and coach their teams at scale.

Our Retail Sales Training will provide your people with the very latest thinking in retail selling. We have delivered training for the likes of Waitrose, Porcelanosa, Blue Banana, Tie Rack, Charles Tyrwhitt and Starbucks and many other retail outlets both large and small.

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Example
Content
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Useful Tips
& Articles
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Frequently Asked Questions
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Delivery Options

InHouse
In-House Workshop
Live webinar
LIVE Webinar
Live webinar
Blended Solution

A Selection Of Our
Retail Clients


Indicative Content

Example Content For A Retail Sales Training Course

The Approach & Greeting

  • The world according to a potential customer – what’s going through their head as they enter your store?
  • What’s going through your head as you see them enter the store?
  • Acknowledging customers you cannot assist immediately

Approaching Retail Customers:

  • The “I know exactly what I want” customer
  • The “I wonder if you can help me?” customer
  • The browsing customer
  • Overcoming “I’m just looking” before it even occurs!
  • Using THREE types of Greetings

The Qualification

  • Questioning and probing to unearth the customer’s real needs and wants

Your Recommendations

  • Matching their needs and wants with your product set
  • Establishing trust
  • Building the value in your products and services
  • Emotion v Logic – understanding the two to help you close the sale
  • Covering FEATURES and BENEFITS
  • How to involve the customer during your interaction
Handling Objections

  • Specific phrases to use to respond to:
    • “I’ll think about”
    • “It costs too much”
    • “Can you do me a deal”
    • “I’ll have to ask my wife/husband”
    • “I’m just looking” (if it comes up!)
    • “XYZ product can do this for me”
    • “It’s cheaper on the internet”
  • Isolating the customer’s true objection
  • Anticipating objections so they do not surface in the first place

Closing The Sale

  • Recognising buying signals
  • When and how to ask for the business

Generating Additional Sales & Margin From The Transaction

  • How to identify additional opportunities
  • Add-on sales
  • Up-selling techniques
  • Cross-selling your products

Workshop Summary

  • Key learning points
  • What are you going to do more of, less of, start doing and stop doing?
  • Creating your own unique actions to implement following this session

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

0333 320 2883

FAQs On Our Retail Sales Training Solutions



Learn More About Our Retail Sales Training Courses With Some Of Our Popular And Relevant Blogs


Learn what our credentials
are for in-house
sales training and
understand the process

In-House Examples

COURSE EXAMPLES

Topic & Content Ideas
For Your Course

All of our in-house training courses are created around your exact requirements. Below are some courses with example content to give you some ideas of topics. We can mix and match topics and courses to deliver exactly what you need.


Make An Enquiry

If you've got any requirements in mind please call us on 0333 320 2883 or complete our enquiry form below and we will get back to you with some options.