Sales Blog

  Key account management is a strategic way to look after the customers who matter most. It focuses on a small group of clients that carry real weight for revenue and direction. The aim is simple. Understand what they are […]

  Price matching requests can be a daunting challenge for any salesperson, especially when commission is tied to the value of the sale. However, these requests don’t have to undermine your confidence. With effective sales training, your team can turn […]

  A sales training programme template is designed to turn training from an event into a process that can be repeated to achieve consistent results, with lasting improvement based on behaviour change, not content. That’s why we created a 1-page […]

Sales training ROI can be measured; it just needs to be treated as any other business metric. Knowing the objective (more sales), the measurement (£) and the investment made (course cost), you’ll easily be able to quantify the return on […]

  What are the sales trends for 2026? Sales is changing faster than most teams realise. Some of the shifts have been building quietly for years. Others have accelerated because technology has reshaped how buyers behave. But one thing is […]

  Sales training that works isn’t about more content; it’s about better habits, such as understanding the business problem, repeating behaviours, involving the right people and building confidence. Real success is when salespeople don’t just remember the training, they live […]

  Choosing the right sales training provider is simple. Look at proven experience, find trainers with real sales backgrounds who focus on behaviour change, and provide tailored programmes for your business model. The right training provider doesn’t just run a […]

  The best sales training companies don’t just deliver courses, they deliver change, which is why our top training sales companies include Sandler Training, Huthwaite International, Pareto Law and Imparta. These firms, as well as others we’ve included, have been […]

  The best sales podcasts that made this list include Sales Gravy, Make It Happen Mondays, Sales Babble and The Sales Evangelist.  In total we’ve listed 39 of the very best sales podcasts which cover a wide variety of topics […]

Buyer’s remorse is a feeling of anxiety, regret or guilt after making a large purchase such as a car or a house. It’s linked to cognitive dissonance which means a person experiences mind clashes with their expectations or other choices […]

  Last week at the National Sales Conference, I was officially named the #1 Sales Influencer in the UK as part of the Top 100 Sales Influencers Index 2025. Not bad for a lad who started his career working in […]

  AI in sales uses artificial intelligence for lead generation, prospecting, personalised interactions, task automation, forecasting and content creation. It can personalise interactions on the sales reps behalf to free them up for higher value activities. There are numerous AI […]

  Cold outreach is the process of reaching out to potential customers or partners who have no prior relationship with you or your business. It’s usually done through email, LinkedIn, or phone, and the goal is simple: introduce what you […]

  Your sales pitch might be holding you back, especially if it hasn’t changed in years. Today’s buyers are sharper, better informed, and less patient with anything that sounds generic or self-focused. If your message isn’t landing, it’s time for […]

  Nobody likes being ghosted — which is why knowing how to help prospects avoid ghosting you is essential. The switch from enthusiasm and promise to silence, with no explanation of what went wrong, can be disheartening. When it keeps […]