Written by Sean McPheat |
I’ve just got to tell you about two of the worst examples of selling that I have come across in a long time!
Poor Example # 1
“The Garden Centre Waffler”
My wife and I were looking around a garden centre when we were admiring a garden table and chairs for our patio. We have literally just walked up to and said to each “this is nice” when a sales person pounced! He then went on to talk about the features and benefits of the product for the next 5 minutes solid, I’m not joking here, 5 minutes of waffle! “It’s £1,495 and it’s got this and that, it’s made out of this wood and has a 5 year warranty”.
He went on and on and on and …..
At the end I said “Thanks for all of that but we have already got this table” (Sorry, me playing devils advocate. We hadn’t really) “You’ve just wasted 5 minutes when you could be selling to someone who needs it. Qualify me first and then ask questions”
All in all we must have spoke no less than 5% of the time and he never asked me one question. Not one!
Learn from that sales lesson and please do not just show up and throw up over me!
Poor Example # 2
“The Business Development Manager Jinx!”
So there I am, interviewing for a BDM role.
“If they can’t sell me at an interview, they’ve got not chance out there in the real world!” I thinking to myself.
This is a funny story…
Jo (name changed to protect the innocent actually said this to me):
“Well, I started my employment in 1988 where I was Junior Sales Assistant with XYZ but they went bust in 1991 so I moved to ABC company and worked there as a Business Development Manager for 7 years until they had to call in the receivers. I moved across to Peugeot then in 1998 and worked there until 2004 before being made redundant and in the last two years I have held 2 sales positions”
“So every company who you have worked for has gone bust right?”
Yeah, like I was going to employ that lady! There would be no more sales tips like these in 6 months time!
Honesty is one thing and I applaud her for that but “selling her skills” in that way was awful!
Happy selling and make sure you do not make the same mistakes that I mentioned above! Here are 9 powerful Sales Techniques that WILL help you!
Originally published: 14 August, 2020
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