Sales Coaching

Learn What Working With
A Sales Coach Is All About

Make An Enquiry

Sales Coaching

Learn What Working With
A Sales Coach Is All About

Make An Enquiry
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Discussion with coach

Working With A Sales Coach

The product or service that you sell requires a unique and tailored sales process based around sales technique and people skills.

Your sales coach will work with you to get the best out of you – one-on-one.

This means that the way that you approach the sale needs to be well thought through to maximise your chances of a successful close. Your sales coach will work with you to cover every angle.

They will analyse your product, your sales scripts, how you open your conversations with the prospect, how you respond to their excuses and so on.

Each of our solutions are built around your specific situation and a duration and format that works for you.

Which Formats Are Available?

Face to Face
Face To Face
coaching webinar
blended learning

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

How Does Sales Coaching Work?

Sales coaching is for salespeople as well as sales managers and directors and is different to attending a Sales Training Course as it is more of an ongoing activity that keeps you motivated and on-top of what you need to do rather than a one-off course that leaves you to your own devices thereafter.

Once you have decided to use an MTD sales coach you will both agree on a number of sessions that you will have together. Some sales people like one per month, others prefer one per quarter – the choice is yours!

Your sessions can be face to face, over the telephone, virtual or a combination of all three.

Working with your coach you will discuss the most effective way forward and what actions that you need to take to improve your sales performance.

In-between each session your sales coach will be “on demand” as we offer you unlimited email coaching.

You can email your coach at anytime for advice and guidance. Just imagine having a sales coach that you could email for some tips and expertise before making a difficult visit.

With our sales coaching you can learn how to:

  • Exceed your sales targets and close more sales in less time.
  • Analyse how you are asking for the sale and its effectiveness.
  • Manage your time more effectively to free up more time for selling.
  • Design attention-grabbing scripts to get your voicemails returned and emails that get more call-backs.
  • Make fear your friend so that you can remain motivated, upbeat and handle rejection more effectively.
  • Understand what would motivate a prospect to speak with you.
  • Keep your focus and reduce distractions so that you can break through your targets.
  • Eliminate your frustrations and stress when it does not go your way.
  • Create a step-by-step selling, prospecting and sales follow up system that runs on autopilot.
  • Get the most out of your staff by building and coaching a high-performance, self-motivated team.
  • Ask for referrals from your customers, without hounding them.
  • Qualify your prospects more effectively.
  • Prevent and overcome sales objections such as, “I’m not interested,” “We don’t have any money now” or “Call me back later.”
  • Develop the right questions that sell and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.
  • Boost your self-confidence.
  • Eliminate all the activities that are costing you sales, time, and energy.
  • Motivate your sales team more effectively if you’re a sales manager.
  • Run sales meetings that inspire and are focused on performance improvement and staff development.

What Does A Sales Coach Do?

Improve your knowledge of coaching and what the process entails.

FREE Sales Skills Training Needs Analysis

If you want to learn what selling skills you need to improve then please take our 64 question training needs analysis – SalesDNA Skills Audit.

You will be asked questions about your sales technique, your products and services knowledge, the sales process, your sales strategy, how you prospect and everything else that makes up an effective sales professional.

You’ll receive a personalised 19-page report with some recommendations on what you need to improve.

Over 10,000 sales professionals from all over world have benefited from the output of the report and are now having better sales conversations and are closing more business because of it.

The analysis is free. Please click below to begin the test.

Sales Skills Test

Sales person on a laptop taking an online sales course

Case Study

Coaching A New Sales Director To Improve Performance


Fire Risk Assessments – successful, but in infancy. Client was the Sales Director.


A small yet successful risk assessment business with a great set of products, limited resources, and a very inexperienced Sales and Marketing Director – formerly a fireman before becoming involved in this start-up.

They had been presented with an opportunity to bid for a multi-million £ contract, and had no experience of such process of large scale work, yet this bid, if secured, would effectively secure their business success for life.


We had delivered some Selling Skills Training to their salesforce before so clearly understood the set-up, capabilities and limitations that faced the business on a day-to-day basis. There was little doubt in anyone’s’ mind that the bid would be a waste of time unless some very focused training and coaching be delivered to the Sales Director, who would be managing this particular tender something that a generic Sales Management Training programme could not fulfil.

We believed that, due to his position, a less visible (from the employees perspective) process should be the best way ahead – given that the employees were already spending the money they were going to be earning as a result of this bid (they had of course already won in their own minds!), subtlety was of the utmost importance.

Therefore, a structured one to one coaching programme was devised, delivered across a 6 week period, and throughout the whole bid process.

Combining structured sales methodologies, standard business practices and a whole host of advanced techniques focusing on the individual himself (an individual who is acutely dyslexic and has little self confidence) such as Neuro-Linguistic Programming, we worked together at both his home and office location on a very intense and challenging programme.

As all coaching programmes are designed to be focused on the individual, flexibility of the programme was paramount – given too that it was focused on a particular project, we had to adapt to the end customer at each and every step of the sales and bid process.


  • Increased self confidence and self-esteem
  • Focused individual with a new, structured approach
  • More disciplined sales team as a result of this individuals new focus
  • The project was tendered for, and successfully secured, resulting in a GP gain of £2.6m
  • Our coach was retained again to assist in further development, and indeed upon contract renewal of this project, which was again successfully secured at a value of some £5m GP.

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

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