online sales coach with a sales rep

Sales Coaching

Sales Coaching

One on one customised development with a sales coach

Sales Coaching Solutions

Our one-on-one sales coaching programmes will keep you focused, motivated & will improve your overall sales performance.

We specialise in sales coaching for sales people and sales leaders.

An MTD sales coach will work with you to help you achieve the outstanding results and outcomes that you desire. They will push, challenge and demand more of you to break your sales targets, to work through any barriers that are holding you back and for you to make the transition from where you are to where you need to be.

Sales coaching can consist of sit down, telephone and virtual formal meetings as well as side by side development in a live environment (i.e when making telephone calls) as well as field accompaniments.

Each of our programmes are specifically developed to meet your exact requirements.

Please Contact Us today to discuss your requirements.

Sales coaching model

Discussion with coach

Working With A Sales Coach

The product or service that you sell requires a unique and tailored sales process based around sales technique and people skills.

Your sales coach will work with you to get the best out of you – one-on-one.

This means that the way that you approach the sale needs to be well thought through to maximise your chances of a successful close. Your sales coach will work with you to cover every angle.

They will analyse your product, your sales scripts, how you open your conversations with the prospect, how you respond to their excuses and so on.

Each of our solutions are built around your specific situation and a duration and format that works for you.

Which Formats Are Available?

Face to Face
Face To Face


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How Does Sales Coaching Work?

Sales coaching is different to attending a course as it is more of an ongoing activity that keeps you motivated and on-top of what you need to do rather than a one-off course that leaves you to your own devices thereafter.

Once you have decided to use an MTD sales coach you will both agree on a number of sessions that you will have together. Some sales people like one per month, others prefer one per quarter – the choice is yours!

Your sessions can be face to face, over the telephone, via video conference or a combination of all three.

Working with your coach you will discuss the most effective way forward and what actions that you need to take to improve your sales performance.

In-between each session your sales coach will be “on demand” as we offer you unlimited email coaching.

You can email your coach at anytime for advice and guidance. Just imagine having a sales coach that you could email for some tips and expertise before making a difficult visit.

With our sales coaching you can learn how to:

  • Exceed your sales targets and close more sales in less time.
  • Manage your time more effectively to free up more time for selling.
  • Design attention-grabbing scripts for voice mails, letters and emails that get more callbacks.
  • Make fear your friend so that you can remain motivated, upbeat and handle rejection more effectively.
  • Understand what would motivate a prospect to speak with you.
  • Keep your focus and reduce distractions so that you can break through your targets.
  • Eliminate your frustrations and stress when it does not go your way.
  • Create a step-by-step selling, prospecting and follow up system that runs on autopilot.
  • Get the most out of your staff by building and coaching a high performance, self motivated team.
  • Get referrals from your customers, without hounding them.
  • Qualify your prospects more effectively.
  • Prevent and defuse initial objections such as, “I’m not interested,” “We don’t have any money now” or “Call me back later.”
  • Develop the right questions that sell and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.
  • Boost your self-confidence.
  • Eliminate all of the activities that are costing you sales, time and energy.

What Does A Sales Coach Do?

Improve your knowledge of coaching and what the process entails.

Case Study

Coaching A New Sales Director To Improve Company Performance


Fire Risk Assessment Company – successful, but in infancy. Client was the Sales Director.


A small yet successful risk assessment company with a great set of products, limited resources, and a very inexperienced Sales and Marketing Director – formerly a fireman before becoming involved in this start-up.

The Company had been presented with an opportunity to bid for a multi-million £ contract, and had no experience of such process of large scale work, yet this bid, if secured, would effectively secure their business success for life.


Having worked with the MD and the small sales force within the Company previously, we understood clearly the set up, capabilities and limitations that faced the business on a day to day basis. There was little doubt in anyone’s’ mind that the bid would be a waste of time unless some very focused training and coaching be delivered to the Sales and Marketing Director, who would be managing this particular tender.

We believed that, due to his position within the Company, a less visible (from the employees perspective) process should be the best way ahead – given that the employees were already spending the money they were going to be earning as a result of this bid (they had of course already won in their own minds!), subtlety was of the utmost importance.

Therefore, a structured one to one coaching programme was devised, delivered across a 6 week period, and throughout the whole bid process.

Combining structured sales methodologies, standard business practices and a whole host of advanced techniques focusing on the individual himself (an individual who is acutely dyslexic and has little self confidence) such as Neuro-Linguistic Programming, we worked together at both his home and office location on a very intense and challenging programme.

As all coaching programmes are designed to be focused on the individual, flexibility of the programme was paramount – given too that it was focused on a particular project, we had to adapt to the end customer at each and every step of the sales and bid process.


  • Increased self confidence and self-esteem
  • Focused individual with a new, structured approach
  • More disciplined sales team as a result of this individuals new focus
  • The project was tendered for, and successfully secured, resulting in a GP gain of £2.6m
  • Our coach was retained again to assist in further development, and indeed upon contract renewal of this project, which was again successfully secured at a value of some £5m GP.

Still unsure?

Please speak to one of our team or use our online form to make an enquiry

0333 320 2883

Sales Coaching FAQs

In-House Training


Topic & Content Ideas
For Your Course

All of our in-house training courses are created around your exact requirements. Below are some courses with example content to give you some ideas of topics. We can mix and match topics and courses to deliver exactly what you need.

Learn More About Our Sales Coaching With Some Of Our Popular And Relevant Blogs

Make An Enquiry

If you've got any requirements in mind please call us on 0333 320 2883 or complete our enquiry form below and we will get back to you with some options.