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How To Respond To “Why Should I Buy From You?”

Look up the word ‘commodity’ and you’ll find definitions like “a basic good used in commerce that is interchangeable with other commodities of the same type” or “a type of widely-available product that is not markedly dissimilar from one unit to another.” Another definition may be, “a product that is the same as other products of the same type from…

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Talking Less + Listening More = Increase In Sales…Here’s Why

Years ago I heard a piece of advice that is now committed the dustbin of time, and quite rightly too. Have you ever heard someone say ‘Oh, he has the gift of the gab; he should be in sales”? Ever heard that? Well, it may have been true in the days of snake-oil salespeople, where suckers queued up to buy…

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The 5 Stages Of The Buyer’s Decision Making Process & How To Utilise It

How do you make a decision? Ever thought about it? Many of us have, and have used the facts behind decision-making in identifying how they should work with clients. But many more haven’t studied this subject and consequently lose the ability to influence buyers in making decisions that will progress a sale and take the prospect on a journey of…

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6 Questions That Will Enhance Your Client Relationships

Many salespeople we talk to are happy to discuss their sales techniques and what they do right with their clients. The topics often drift onto which customers they love dealing with and which they would sell to the devil himself if they could. Oftentimes, we take these really great customers for granted. By that I mean we continue getting great…

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3 Ways On Gaining More Info Without Asking A Single Question

No doubt you have been on those sales courses that discuss asking questions to get information from prospects and customers. You may even have a suite of quality questions in your armoury that you roll out whenever you need to dig deeper and analyse the situation more closely. Often, though, the discussion can sound more like an interrogation. A few…

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Use This Simple Call To Action To Shake Up Stale Deals

Many times you will send a message to prospects and they will be deleted or thrown in the bin before being opened. They are simply not interested in being sold something via email or through marketing blurb. Others may open your message and read it before again throwing it away or deleting it. One technique that seems to work more…

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How To Differentiate Between An Objection & An Excuse

Many salespeople face a dilemma when they experience an objection from a customer or prospect. Lots of buyers have objections fitted into their wiring systems, so they are programmed not to go overboard with their enthusiasm for your product. They think that an objection such as price or delivery will get you to reduce the price or change delivery terms….

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So,Your Point Of Contact’s Left…What Now?

I’m sure you have many clients, or even advocates, who have been doing business with you for some time. And it’s possible that you have built up a good relationship with the buyer you have been dealing with. They are good for references and testimonials. They offer help when you need it. They keep you informed proactively of changes happening…

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How To Respond When The Prospect Asks For A Discount

No doubt you’ve often got to the point in a conversation where the issue of price has been brought up. You’ve presented the product or service and the prospect has shown interest. You’ve discussed the value you could offer and the prospect has agreed that the product is right for them. Then comes that moment many salespeople dread. The prospect…

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Was That Face To Face Meeting Really Necessary?

Have you ever experienced this scenario? You’re on the way to the sales meeting with a prospect or client and you’re stuck in a jam. That one-hour journey swiftly changes into two hours. You frantically make calls to the client apologising for the delay as the sat nav screams at you that your life is inexorably ebbing away while you…

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