The MTD Sales Blog

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The MOST Important Part Of Your Sales Call

One of my consultants was with a company recently and was listening in to their sales reps’ calls to make appointments. He told me that they weren’t being successful in getting past the first 15-20 seconds of the call, so I asked to take a look at their scripts. You guessed it. It was all about them and their products….

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NEVER Ask This Question While Closing the Sale

You can find a ton of material on terms, phrases and magic words to use while attempting to close a sale.  Some closing statements and remarks may be very helpful and some may make no difference.  However, one question is extremely damaging and will often kill the sale. “What do you think?” While this question may seem harmless and necessary,…

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5 Phrases You SHOULDN’T Use With Your Prospects

How do you build up trustworthiness before meeting with a client or prospect? Of course, you can write blogs and articles on LinkedIn, send personalised emails and refer back to previous visits. This builds credibility with prospects and gives them a reason to trust you. But this trust isn’t always earned, even when you are building the relationship. We often…

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This Is Why Customer Experience Is WAY More Important Than Your Product

Harvard Business Review (HBR) discussed an interesting concept recently (Sept 2016) where they were comparing what customers actually buy and what sellers offer to sell. Of course, people don’t buy the product for what it is (hence features and advantages are becoming less salient to consumers) but they do buy what it will help the customer to accomplish. For instance,…

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So…How Do You Get The Prospect To Call You? (Here’s 11 Ways…)

Many salespeople believe prospecting to be a one-way journey, where you make contact with the prospect and you have to do all the work to convince them they are making the right choice to talk to you, and eventually buy from you. But what if you could make yourself the target of prospects to contact? How can you make yourself…

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STOP Using These Tired Methods When Opening Your Sales Interactions

The initial interaction with the buyer is one of the most critical parts of the sales process. This session establishes the ‘primary perception’ of you by the buyer. It builds your credibility and trustworthiness, and allows you an easier passage through the process. Some research suggests that you have between 15 and 30 seconds to establish that perception, either positively…

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10 Timeless Values That ALL Salespeople Should Adopt

The only constant today is change. When you look back 10-15 years, it barely seems to be the same world we are living in. And yet, there are some things that remain constant and never-changing, and I’d like to share ten sales truths that are everlasting. These are things that can drive our values and ideals, mainly because they are…

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Use These 8 Basic Strategies To Jump Start Your Sales

So, you could do with making some more sales and need a jump-start – but where do you start? Well, I would recommend that you optimise what you are currently doing by taking a look at the following: Number 1 If you are making calls to arrange appointments analyse your scripts and put yourself in the position of the prospect…

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Use This Method To Help You Overcome This Common Objection

One of the biggest objections sales people face that causes most discussion is the issue of price. The holy grail of salesmanship is how to find the best way to convince their customers to pay the price they want for their services. Remember, price is always associated with value, so if the price issue is raised often, think about how…

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7 Ways To Make Your Brand Stand Out Against The Competition

Brand is often described as ‘a variety of something distinguished by some distinctive characteristic’. Apple’s brand, for instance, is characterised by the statement ‘Think Different’. It creates a label in people’s mind that attracts them and builds trust in the product or services. No matter what your brand is, you can make it stand out against competitors by putting the…

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